Work Work

CAMPAIGN: Missing Children Society of Canada PSA TV SPOT

Agency: Grey CanadaMy Project Role: Lead Art Direction PSA TV Spot for Missing Child Society of Canada in support of their online child rescue network  – which has helped find missing children through the power of social media. The core concept being to leverage mobile and social media from the community to help law enforcement …

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CAMPAIGN: Grape-Nuts The Odds

The Odds 60Sec Film Featuring Sean Swarner. Building on year one of the Grape-Nuts What’s Your Mountain? campaign we took the brand from the Everest Hillary story to modern American mountain climber – Sean Swarner. Sean story is an amazing testament to achieving your goals and conquering your mountains. In Sean’s case those mountains are both physical and metaphorical.

PRODUCT: Odometer

Agency: DashboardMy Project Role: Creative Direction/UX/UI Chief Creative Officer : Todd LawsonDesign UI/UX: Isabelle Santiago Odometer was an analytics engine that tracked engagement in multiple products that focused on simplified, dealer-specific stats and lead tracking. The tool came out of a direct need within Automotive Retail. Many dealers want stats and ways to track but find Google bloated and overly …

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CAMPAIGN: Vicimus Auto-Advent Social

Agency: Vicimus My Project Role: Creative Direction VP, Creative Strategy : Todd Lawson Design/Branding: Eric Williamson, Nate Felipe Development: Amanda Mercer Copy & Social: Rebecca Poier, Morry Patoka Simple creation of a multi-language, multi-channel Social Media Campaign based on an Advent Calendar concept of Automotive Marketing Tips. Each day a tip was posted linking back to a offer registration from where …

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BRANDING: Vicimus Rebrand

Agency: Vicimus My Project Role: Creative Direction VP, Creative Strategy : Todd Lawson Design/Branding: Richard Dao UX/UI Site Design: Rosie Sobczuk Development: Jeff Grison Concept: Barry Hillier, Todd Lawson, Richard Dao In Late 2016 with the planned acquisition of Dashboard by tech company Vicimus we began a branding project. At its heart Vicimus had no brand. A tech start up with …

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WEBSITE: Autoshow.ca

Agency: Powered By Dashboard/Vicimus My Project Role: Creative Direction, UX/UI Direction, Design Chief Creative Officer : Todd Lawson UX/Design: Isabelle Santiago, Shreya Sadhan, Eric Williamson, Todd Lawson Development: Khalid Sleiman, Jeff Grison, Craig Hooghiem Concept: Barry Hillier, Todd Lawson Complete 2017 rebuild, 2018 updates, 2019 refresh of The Canadian International AutoShow Online Portal into a robust and informative site for content, …

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PRODUCT: RevUps Asset Builder

Agency: Powered By Dashboard My Project Role: Creative Direction, UX Direction Chief Creative Officer : Todd Lawson UX/Design: Elicia Durtnall, Isabelle Santiago Development: Kevin Langlois Concept: Barry Hillier, Todd Lawson RevUps Asset Builder is a simplified image creation tool built on a vast collection of predesigned sets of promotional images for automotive retailers.

PUBLISHING: Strategy Mob

Agency: Powered By Dashboard My Project Role: Creative Direction, contributor Chief Creative Officer / Contributor : Todd Lawson Senior Editor: Robin Stevenson Magazine Design: Rosie Sobczuk, Jasmine Lin Website Design: Isabelle Santiago Website Development: Cody Collicott Advertising Director: Barry Hillier Social And Events Director: Brent Wees Printer: Manduck Media

CAMPAIGN: HSBC Business Awards

Agency: Grey CanadaMy Project Role: Art Direction/Design/ACD Executive Creative Director: Patrick ScissonsCD / Copy Writer: James AnsleyACD / Art Director: Todd LawsonIllustrator: Raymond Biesinger To celebrate the top businesses in Canada the HSBC Business Awards we worked with Illustrator Raymond Biesinger to create a series of illustrations. A variety of print ads ran in the …

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CAMPAIGN: Milk Carton 2.0: The Worlds Most Valuable Social Network

The Missing Children Society handles 50,000 reported cases every year yet receive no government funding support. As a result, they have limited financial resources for expansive search efforts. Instead of an ad campaign we created Milk Carton 2.0: The World’s Most Valuable Social Network – a series of web and mobile innovations on social platforms …

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CAMPAIGN: Playtex Dance-Off

Agency: Grey Canada Project Role: Lead Art Direction, Design, UX and wireframe developmentIllustrator: Luc LatulippeDevelopers: Christopher Lewis, Toby Pilling For the 2011 calendar year BringItOnCanada.ca and Playtex continued their drive at youth targeted social media marketing with a series of contests, games and Facebook applications. The Dance Like A Rock Star was their largest program …

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WEBSITE: Mommyville

Agency: Grey Canada Project Role: Lead Art Direction, Design, UX and wireframe development Over the course of a 2010 and 2011 we took a single page website, adapted a US product site and frame work for the Canadian market, added and designed dozens of new areas and community focused tools and united what was a …

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WEBSITE: Cymbalta Depression Hurts.ca

Agency: Grey Canada Project Role: Lead Art Direction, Design Developed in Flash and as an HTML Mobile specific version, the Cymbalta Checklist was created to allow people who believe they may be suffering from depression score their symptoms.

CAMPAIGN: Drive In Another Dimension: 3D Experience

Agency: Dashboard Communications Project Role: Lead Art Direction, Direct Mail Design, Campaign Look and Feel, City Map Planning and Storyboards, Project Management Awards/Recognition: FWA Public Shortlist The result of nearly 8 months of work; the Toyota Drive In Another Dimension campaign was my last project developed while at Dashboard and my proudest project – a …

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WEBSITE: Toyota Canada More For You Promotion

Agency: Dashboard (Digital), Dentsu (Traditional) Project Role: Lead Art Director, Designer, & Managed Production Built in a whirlwind time line over August we developed an online concept to feature 6 key vehicles and offers with supporting facts.