Agency: Vicimus
My Project Role: Creative Direction
VP, Creative Strategy : Todd Lawson
Design/Branding: Shreya Sadhan, Aaron Lee, Nate Felipe, Eric Williamson
Development: Amanda Mercer
Copy & Social: Morry Patoka
Creation of a Whiteboard inspired campaign which included booth design, marketing material, swag, communications and a website to drive demo pre-bookings ahead of the 2018 Las Vegas NADA Expo. The concept revolved around a series of whiteboard presentations, demos and strategy sessions. We used whiteboard art direction to demonstrate a sense of free thinking, collaboration and planning with our clients beyond simply creating automotive products.
Agency: Vicimus
My Project Role: Creative Direction
VP, Creative Strategy : Todd Lawson
Design/Branding: Eric Williamson, Nate Felipe
Development: Amanda Mercer
Copy & Social: Rebecca Poier, Morry Patoka
Simple creation of a multi-language, multi-channel Social Media Campaign based on an Advent Calendar concept of Automotive Marketing Tips. Each day a tip was posted linking back to a offer registration from where Automotive Dealers could sign up for a discount for the Bumper Retention Marketing Platform. Continue Reading →
Agency: Powered By Dashboard/Vicimus
My Project Role: Creative Direction, UX/UI Direction, Design
Chief Creative Officer : Todd Lawson
UX/Design: Isabelle Santiago, Todd Lawson
Development: Jeff Grison, Craig Hooghiem
Concept: Barry Hillier, Todd Lawson
Complete 2017 rebuild of The Canadian International AutoShow Online Portal into a robust and informative site for content, show schedule, features, exhibitor information, media releases and more. Built to both deliver entertainment and funnel consumers to purchase tickets online.
Agency: Powered By Dashboard
My Project Role: Creative Direction, UX Direction
Chief Creative Officer : Todd Lawson
UX/Design: Elicia Durtnall, Isabelle Santiago
Development: Kevin Langlois
Concept: Barry Hillier, Todd Lawson
RevUps Asset Builder is a simplified image creation tool built on a vast collection of predesigned sets of promotional images for automotive retailers.
Agency: Powered By Dashboard
My Project Role: Creative Direction, contributor
Chief Creative Officer / Contributor : Todd Lawson
Senior Editor: Robin Stevenson
Magazine Design: Rosie Sobczuk, Jasmine Lin
Website Design: Isabelle Santiago
Website Development: Cody Collicott
Advertising Director: Barry Hillier
Social And Events Director: Brent Wees
Printer: Manduck Media
Originally written and published in Strategy Mob Magazine, October 2015 – Issue 01 and also featured on their website.
You have a great dealership. Good deals, too. But something is stopping people from coming through your doors. I’m not talking about a dirty showroom or a bad customer experience; I’m talking about bad marketing creative. Continue Reading →
Automotive Dealerships…It’s not all about your best offers. It’s not all about clean design. Its about selling customer experience and your offers together.
Oh Dealers. I get it.
Your customer has a non-existent attention span (less than a gold fish I hear) and your competition is no longer the guy in your backyard or down the street – but the dealer three towns over. Blame the Internet…everyone else does. Continue Reading →
Agency: Dashboard Communications
Project Role: Lead Art Direction, Direct Mail Design, Campaign Look and Feel, City Map Planning and Storyboards, Project Management
Awards/Recognition: FWA Public Shortlist
The result of nearly 8 months of work; the Toyota Drive In Another Dimension campaign was my last project developed while at Dashboard and my proudest project – a result of tireless work from the OTDA Account team, programming department and creative department as well as all our 3rd party vendors. Continue Reading →
Agency:Dashboard Communications
Project Role: Lead Art Direction, Site Frame Work Redesign, Project Management Continue Reading →
Agency: Dashboard (Digital), Dentsu (Traditional)
Project Role: Lead Art Director, Designer, & Managed Production
Built in a whirlwind time line over August we developed an online concept to feature 6 key vehicles and offers with supporting facts. Continue Reading →
Agency: Dashboard Communications
Project Role: Lead Art Direction, Design & Managed Production.
Designed an envelope, reminder letter, offer letter, email blast series and a magnet die-cut sheet for the kids. The idea supporting this campaign focused on the “magnetic” personalities of Toyota technicians and the quality of their work and dedication to service literally pulling or attracting Toyota owners back. Using this idea we developed a series of rules to live by to improve the relationship with your Toyota: The Rules of Attraction.
