Todd Lawson :“Visual Glutton”
Art Direction | Creative Direction | Design | Art | Words
Burlington, ON Canada (working in Toronto)
email: prolific @ [siteURL] [dot] com
The last fifteen years of my career has been very rewarding and challenging. It has focused on creating experiences and content in both the digital and traditional space at a Senior Management level.
I currently work with Vicimus as their VP, Creative Strategy.
Previously I worked atDashboard before it was acquired by Vicimus and before that at Grey Canada as the agency’s Digital User Experience Lead and Associate Creative Director. Working together with a company of very dedicated professionals Grey Canada was awarded the 2013 Agency of the Year by the Advertising & Design Club of Canada.
My work has garnered international recognition within marketing communications and the consumer business industries. In 2014 & 2015 I was lucky enough to be ranked one of the top Art Directors in the country by Strategy Magazine’s Creative Report Card ( http://strategyonline.ca/person/todd-lawson/). Some highlights include developing digital solutions to manage inventory and marketing for the Ontario Toyota Dealers Association and creating a network of online tools for the Missing Children Society of Canada that has successfully aided officials in the safe return of multiple missing children.
I work at all levels of development: lead, mentor, ideate, grow teams, guide projects, face to face interaction with clients, partner with vendors, seek out new technology and trends, plan and execute.
I welcome discussion for new projects, challenges and public speaking requests as well as creative management and/or partnership opportunities within any creative industry or avenue.
15 Years of Digital Innovation in multiple industries
Senior Level Project Management for global and local clients
Senior Level Art and Creative Direction
Experienced unifier between creative & technology departments
User Experience development (Information Architecture, Wire-frame and BRD creation)
Multiple industry experiences
AWARDS AND ACCOLADES
2016 Cassies – Silver:Matching Message to Medium – GSK Snore Phone App
2015 Marketing Awards
2015 Applied Arts
2015 Advertising & Design Club Of Canada
2014 CMA Media Innovation Awards – Gold – GSK Snore Phone App
2014 Marketing Awards – Gold and Silver – GSK Snore Phone App
2013 ADCC Agency of the Year
2013 Cassies – Grand Prix + 2 Golds – Milk Carton 2.0
2013 Cannes – Mobile Lion Silver – ValuableCheckin.ca
2013 Cannes – OOH Media – Guinness Window Pints
2013 Marketing Awards – Gold social media, Marketing for good special selection
2013 One Show – 2 Silver Pencils – ValuableNetwork.ca
2013 Art Directors Club – ValuableNetwork.ca
2012 Tomorrow Awards ADC of NY – ValuableNetwork.ca
2012 Art Directors Club of Canada – Gold – ValuableNetwork.ca
2012 London International Awards – Gold and Silver – ValuableNetwork.ca
2012 Cannes – Cyber Lion Bronze – ValuableNetwork.ca
2012 Communication Arts – OOH – Guinness Window Pints
2012 Marketing Awards Bronze – OOH Non-Standard Format Single – Guinness Window Pints
2012 Applied Arts Interactive – Public Service/Charity (Non-Profit)- ValuableNetwork.ca
2012 Applied Arts Interactive – Pro Bono – Missing Children Society Search Tool
2012 Applied Arts Interactive – Social Media – ValuableNetwork.ca
2011 ADCC – Silver – Media Innovation – Global Mood Clock
2011 IAC – Best Marketing Interactive application
The FWA – 2011 – Mobile Site of the Day (April 15th) – Global Mood Clock Mobile App
The FWA – 2011 – Short list – Global Mood Clock Web-Site
Cassies Grand Prix – 2007-2010 Hellmann’s Real Food Movement-Digital
The FWA – Shortlist 2010 3DToyota.ca
2009 Applied Arts Interactive Award – Hellmann’s eatrealeatlocal.ca Real Food Movement site
Unilever Global Award – Best Performance (internal) – Hellmann’s 09 Real Food Movement
2008 Applied Arts Award – H&R Block Facebook Campaign
Davey Silver Branding Award 2007 – Hellmann’s Eat For Real
American IllustrationApplied Arts Annual 2002
Applied Arts Annual 2003
2002 GXXi Graphic Exchange (bronze)2003
GXXi Graphic Exchange (bronze)
Sheridan Silver Medal
Opening speaker at 2015 RGD Creative Directions Conference
Guest speaker at Sheridan College, 2004
BRANDS WORKED WITH…
AXE, Acura on Brant, AIDS Committee of Toronto, ATI, Atlanta Magazine, BlackBerry (RIM), Blue-Kote, Breathe Right, Burlington Ribfest, Canadian Online Gamers Network, CDRS Hamilton, Corus, CosmoTV, Cruzan Rum, CCSC, Dofasco, Débaufré, Eli Lilly Cymbalta (Pharama-depression), Elm Street Magazine, Enroute, Euroglass, Exclaim, Fortune Magazine, Grape-Nuts, Great Grains, Guinness, Hellmann’s, H&R Block, Home Hardware, InBurlington, Independent School Association of Ontario, LCBO, Lexus of Oakville, Milk, Ontario Toyota Dealers Association, Ovarian Cancer Canada, Playtex (Health/Product – FemCare and InfantCare brands), POST Cereals, Sagicor General Insurance, Scotiabank, SevenStar Sports, Shreddies Cereal, Sunlight Laundry, Sunveil Sunwear, St. George Apple Festival, Swiss Herbal (Pharma-vitamins), Toyota Canada, the Toronto Jewish Film Festival, Vaseline, Wrigely’s Juicy Fruit and W-Network (Partial list)
VP, Creative Strategy (March 2017 – present)
Vicimus, Toronto, ON
With the acquisition of Powered By Dashboard by Vicimus, my role has both remained the same as well as broadened as we grow into the future of SaaS product development with an initial focus on the Automotive Sector through Toronto and London, Ontario Offices and remote creative vendors. This change has also come with a full rebrand of Vicimus which we started to soft roll out in February 2017.
I work as the gatekeeper for the company’s creative decision making behind product development, product marketing and creative strategic services which include both B2B work with dealerships as well as B2C work with major Automotive Manufactures like Nissan Canada (www.ChooseNissan.ca and Nissan Commercial Vehicles) and The Toyota Dealers Association (www.getyourtoyota.ca) and events like The International Canadian Autoshow (Autoshow.ca).
Powered by Dashboard is now a sub brand of our automotive focused products and subject matter experts including Glovebox CMS. Same solid team with a larger support structure and global vision to expand.
Chief Creative Officer (March 2015 – March 2017)
Dashboard, Toronto, ON
Working as part CCO and part Marketing department team. Overseeing the creative department, new product innovations and day to day creative process at Dashboard as they transition from 14 years in direct client advertising to product design and software development As a SaaS (Software as a service) firm. As well as being the firms creative evangelist for culture and quality. Learn more here about that.
Associate Creative Director (December 2012 – February 2015)
Senior Art Director (April 2010 – November 2012)
Grey Advertising Canada/WPP, Toronto, ON
Worked for near 5 years at Grey Canada as the agency’s Digital User Experience Lead and Associate Creative Director. (including Graphic Design, Architecture, wire-frame creation and BRD creation) working on Digital and Traditional projects. I offered interactive creative guidance, leadership, vision, inspiration, strategic planning and creative thinking to clients and fellow staff. With a heavy concentration on new technology possibilities, alternate thinking and engaging interactive content
Helped develop a commercial filmed at 14,000+ feet on a glacier in Chile for Grape-Nuts Cereal U.S., guided Guinness beer through a new national Canadian brand TV spot (Art Direction and wrote the script), launched The World’s Most Valuable Network – Missing Children Society of Canada campaign (Which helped in the safe return of 6 children within the first year of its launch and has been recognized internationally for over two dozen awards including Cannes, One Show Pencils, ADCC, Marketing, ADCNY Tomorrow Award, Marketing Innovation, London International among others).
Creative Director | Owner (October 2009- October 2012)
Developed brand bibles, creative assets and vision for companies. This includes competitive research, mission statement development, tag lines, branding identities (logos, stings, fonts), marketing tools. Two person run business for contract work.
Senior Art Director (January 2007-March 2010)
Dashboard Brand Communications,
Toronto, ON (www.dashboard.ca)
Senior Art Director for interactive strategic branding agency Dashboard. Developing and directing creative marketing projects including both online and offline solutions. Providing leadership, guidance, inspiration and excitement to junior and intermediate creative staff, while working closely with Agency Senior Management in day to day operations across various media outlets and brands.
Sheridan College Instructor (2006 Fall Semester)
Sheridan College, Oakville, ON
4th year Interpretive Illustration Instructor at Sheridan College in Oakville; working to educate and expand students horizons in multiple fields and industries. We covered hands-on development and implementation of projects outside of traditional illustration instruction to show alternate possibilities for the soon to be graduated.
Lead Art Director and Designer (February 2005-October 2006)
IN Burlington Magazine + Little Green Tree
Burlington, ON (www.littlegreentree.com)
Art direction and design of a quarterly 72 page regional magazine with a circulation of 20,000+. Design direction and development of approximately 75-100 projects annually including advertising, multi-page collateral design, new media and packaging design/illustration. Worked with editors, junior designers, publishers and sales department in team based and leadership environments.
Owner (August 2001 – July 2004)
Toy Twuk Studios
Multimedia development illustrations,graphic design, web site design, 2D and 3D computer animation, video game pre-production and character design.
CHARITABLE CLIENTS SUPPORTED
Special Olympics, The Salvation Army, World Society For Protection of Animals, Missing Children Society of Canada, Ovarian Cancer Canada.
ARTIST BIOGRAPHY: Born in Canada, Todd Lawson grew up in Southern and Central Florida. After an often turbulent youth built on travel, punk and hardcore music shows, skateboarding and friends he left the south to return to Canada where he attended Sheridan College’s Illustration and Post-Graduate Illustration programs. He currently lives in Burlington, Ontario with his wife; fellow artist Elesavet and two twin daughters. He has also worked an Art Director and Graphic Designer for over a decade in advertising, publishing and interactive mediums. Todd’s artwork has graced many international commercial projects and has been displayed in art galleries throughout North America; including Atlanta, Los Angeles, New Mexico, Pennsylvania, Sacramento, San Diego, Seattle, Toronto, Utah, Vancouver and the UK.
ARTIST STATEMENT: Todd’s artwork explores the similar visual aesthetics and complex narratives he grew up admiring, pulling roots from folk art, pop art and art deco, while helping him to create paintings and dimensional work that tends to pull very strong influences from Americana’s past; comic books, science fiction, pulp art, fantasy, classic toys and retro paranoid advertising. Always symbolic and often surreal, the work juggles story telling within a staged setting with emotional and sometimes awkward personal statements expressed through the various figurative characters who populate his worlds. He continues to explore these strange imaginative places in an effort to expand the horizons of himself and those who like how his brain works.
ART BUZZ AND RECOGNITION
– Strategy Magazine | Creative Report card 2015 – ranked #15 Art Director in Canada
– Strategy Magazine | Creative Report card 2014 – Top 10 Art Directors in Canada
– Encore Magazine feature | November 2004 Issue
– Hamilton Spectator Newspaper | artist/show interview
– View magazine | artist & show interview
– Antipoda | member & interview
– Noun | interview & feature
– Computer Arts Magazine |Issue 98, UK
EDUCATION (as if it matters…)
2002 Advanced Illustration, Sheridan College (1yr Post-Grad)
2001 Illustration, Sheridan College (3yrs)
1999 Art Fundamentals, Sheridan College (1yr)
1996 Coral Shores High, Florida Keys