My Project Role: Creative Direction
VP, Creative Strategy : Todd Lawson
Design/Branding: Eric Williamson, Nate Felipe
Development: Amanda Mercer
Copy & Social: Rebecca Poier, Morry Patoka
Simple creation of a multi-language, multi-channel Social Media Campaign based on an Advent Calendar concept of Automotive Marketing Tips. Each day a tip was posted linking back to a offer registration from where Automotive Dealers could sign up for a discount for the Bumper Retention Marketing Platform.
The campaign launched on December 1st with awareness posts and the daily tips to drive both knowledge and product awareness to followers of the Vicimus social media channels.