CAMPAIGN: Vicimus Auto-Advent Social

Agency: Vicimus My Project Role: Creative Direction VP, Creative Strategy : Todd Lawson Design/Branding: Eric Williamson, Nate Felipe Development: Amanda Mercer Copy & Social: Rebecca Poier, Morry Patoka Simple creation of a multi-language, multi-channel Social Media Campaign based on an Advent Calendar concept of Automotive Marketing Tips. Each day a tip was posted linking back to a offer registration from where …

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Agency: Powered By Dashboard/Vicimus My Project Role: Creative Direction, UX/UI Direction, Design Chief Creative Officer : Todd Lawson UX/Design: Isabelle Santiago, Shreya Sadhan, Eric Williamson, Todd Lawson Development: Jeff Grison, Craig Hooghiem Concept: Barry Hillier, Todd Lawson Complete 2017 rebuild, 2018 updates, 2019 refresh of The Canadian International AutoShow Online Portal into a robust and informative site for content, show schedule, …

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PRODUCT: RevUps Asset Builder

Agency: Powered By Dashboard My Project Role: Creative Direction, UX Direction Chief Creative Officer : Todd Lawson UX/Design: Elicia Durtnall, Isabelle Santiago Development: Kevin Langlois Concept: Barry Hillier, Todd Lawson RevUps Asset Builder is a simplified image creation tool built on a vast collection of predesigned sets of promotional images for automotive retailers.

COMPANY: Strategy Mob

Agency: Powered By Dashboard My Project Role: Creative Direction, contributor Chief Creative Officer / Contributor : Todd Lawson Senior Editor: Robin Stevenson Magazine Design: Rosie Sobczuk, Jasmine Lin Website Design: Isabelle Santiago Website Development: Cody Collicott Advertising Director: Barry Hillier Social And Events Director: Brent Wees Printer: Manduck Media

Dealer & Designer Article by Todd Lawson for Strategy Mob

ARTICLE: Dealer & Designer

Originally written and published in Strategy Mob Magazine, October 2015 – Issue 01 and also featured on their website. Your focus is on moving metal. A good relationship with your creative team will help you sell more. You have a great dealership. Good deals, too. But something is stopping people from coming through your doors.  I’m …

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CAMPAIGN: Drive In Another Dimension: 3D Experience

Agency: Dashboard Communications Project Role: Lead Art Direction, Direct Mail Design, Campaign Look and Feel, City Map Planning and Storyboards, Project Management Awards/Recognition: FWA Public Shortlist The result of nearly 8 months of work; the Toyota Drive In Another Dimension campaign was my last project developed while at Dashboard and my proudest project – a …

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WEBSITE: Toyota Canada More For You Promotion

Agency: Dashboard (Digital), Dentsu (Traditional) Project Role: Lead Art Director, Designer, & Managed Production Built in a whirlwind time line over August we developed an online concept to feature 6 key vehicles and offers with supporting facts.