PRODUCT: RMS – Revenue Marketing Suite

Agency: Vicimus
My Project Role: Creative Direction/UX/UI

VP, Creative Strategy : Todd Lawson
Design UI/UX: Shreya Sadhan

The Revenue Marketing Suite (RMS) was a large ambition product that incorporated a variety of other products into one marketing tool for dealers to schedule, create, execute and monitor their entire marketing and media plan. We spent close to 12 months developing before deciding to pause development to focus on improvements to Bumper (Bumper 3.0). The product was in Beta Testing and may be redeveloped at a future date.

Though the product was ultimately shelved during testing, many of the elements designed in RMS evolved in 2018 and were directly incorporated from Bumper 3.0, such as the main navigation, library, calendar plotting and various tool sets. And potential for incorporating the RevUps Asset Builder are also a possibility.