Agency: Grey Canada
Project Role: Lead Art Direction, Design, UX and wireframe development
For the 2011 calendar year BringItOnCanada.ca and Playtex continued their drive at youth targeted social media marketing with a series of contests, games and Facebook applications. The Street Beats contest was the first of three contests. It included a dance video contest where contestants recorded themselves dancing and uploaded the videos for fame and glory. The top voted video won.