CAMPAIGN: Playtex Street Beat Contest

Agency: Grey Canada
Project Role:
Lead Art Direction, Design, UX and wireframe development

For the 2011 calendar year and Playtex continued their drive at youth targeted social media marketing with a series of contests, games and Facebook applications. The Street Beats contest was the first of three contests. It included a dance video contest where contestants recorded themselves dancing and uploaded the videos for fame and glory. The top voted video won.

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