Agency: Dashboard Communications
Project Role: Lead Art Director, Designer, & Managed Production
Streamlined the Canadian brand site for Hellmann’s to focus on very clean design and universal programming via CSS, HTML, Java, Database – no flash. The idea of the site is simple: an adjustable destination for the client to show 3 main focuses: recipes that use Hellmann’s products, information on Hellmann’s product line of consumables and any current as well as past activations. A simple and pretty design built to give the user a warm “kitchen, at home” feeling focused on food and brand messaging.