Product: Odometer

Agency: DashboardMy Project Role: Creative Direction/UX/UI Chief Creative Officer : Todd LawsonDesign UI/UX: Isabelle Santiago Odometer was an analytics engine that tracked engagement in multiple products that focused on simplified, dealer-specific stats and lead tracking. The tool came out of a direct need within Automotive Retail. Many dealers want stats and ways to track but find Google bloated and overly …

Product: Odometer Read More »

ARTICLE: Finding A Lighthouse In The Storm

Originally Posted On LinkedIN Be A Creative Storm Chaser Warning: there are a lot of metaphors in this one… Working in any form of creative craft – where your job relies on you working with ideas brought from the ether and crafted into existence can be both exciting and exhausting. 

CAMPAIGN: Vicimus Auto-Advent Social

Agency: Vicimus My Project Role: Creative Direction VP, Creative Strategy : Todd Lawson Design/Branding: Eric Williamson, Nate Felipe Development: Amanda Mercer Copy & Social: Rebecca Poier, Morry Patoka Simple creation of a multi-language, multi-channel Social Media Campaign based on an Advent Calendar concept of Automotive Marketing Tips. Each day a tip was posted linking back to a offer registration from where …

CAMPAIGN: Vicimus Auto-Advent Social Read More »

BRANDING: Vicimus Rebrand

Agency: Vicimus My Project Role: Creative Direction VP, Creative Strategy : Todd Lawson Design/Branding: Richard Dao UX/UI Site Design: Rosie Sobczuk Development: Jeff Grison Concept: Barry Hillier, Todd Lawson, Richard Dao In Late 2016 with the planned acquisition of Dashboard by tech company Vicimus we began a branding project. At its heart Vicimus had no brand. A tech start up with …

BRANDING: Vicimus Rebrand Read More »

WEBSITE: Autoshow.ca

Agency: Powered By Dashboard/Vicimus My Project Role: Creative Direction, UX/UI Direction, Design Chief Creative Officer : Todd Lawson UX/Design: Isabelle Santiago, Shreya Sadhan, Eric Williamson, Todd Lawson Development: Jeff Grison, Craig Hooghiem Concept: Barry Hillier, Todd Lawson Complete 2017 rebuild, 2018 updates, 2019 refresh of The Canadian International AutoShow Online Portal into a robust and informative site for content, show schedule, …

WEBSITE: Autoshow.ca Read More »

PRODUCT: RevUps Asset Builder

Agency: Powered By Dashboard My Project Role: Creative Direction, UX Direction Chief Creative Officer : Todd Lawson UX/Design: Elicia Durtnall, Isabelle Santiago Development: Kevin Langlois Concept: Barry Hillier, Todd Lawson RevUps Asset Builder is a simplified image creation tool built on a vast collection of predesigned sets of promotional images for automotive retailers.

COMPANY: Strategy Mob

Agency: Powered By Dashboard My Project Role: Creative Direction, contributor Chief Creative Officer / Contributor : Todd Lawson Senior Editor: Robin Stevenson Magazine Design: Rosie Sobczuk, Jasmine Lin Website Design: Isabelle Santiago Website Development: Cody Collicott Advertising Director: Barry Hillier Social And Events Director: Brent Wees Printer: Manduck Media

Dealer & Designer Article by Todd Lawson for Strategy Mob

ARTICLE: Dealer & Designer

Originally written and published in Strategy Mob Magazine, October 2015 – Issue 01 and also featured on their website. Your focus is on moving metal. A good relationship with your creative team will help you sell more. You have a great dealership. Good deals, too. But something is stopping people from coming through your doors.  I’m …

ARTICLE: Dealer & Designer Read More »

ARTICLE: Strategy Magazine – Next Big Thing Contribution

Originally written and published in Strategy Magazine, September 2015  “Next Big Things” issue and also featured on their website. Automated creativity is changing a digital creative’s role. Universally accessible big data, app development and faster cross-platform server-side coding platforms have allowed us to work with more automated processes in real-time. Early systems are already letting …

ARTICLE: Strategy Magazine – Next Big Thing Contribution Read More »

ARTICLE: UI Design: Eat it grid

But Google said so?!?!?? With the recent announcement from Google that sites with inaccessible mobile content will soon find themselves being effectively delisted in search – old mistakes are coming back to haunt us in the digital design.

APP: GSK Breathe Right Snore App

Agency: Grey CanadaMy Project Role: Lead Art Direction Executive Creative Director: Patrick ScissonsCreative Director/Writer: James AnsleyACD / Art Director: Todd LawsonDirector of Technology: John BretonAgency Producer: Lisa SmithVP GAD: Patty MoherProduction: The Eggplant CollectiveDirector: Adam DamelinEngineer: Nathan HandyEngineer: Matt GauthierMedia Agency: PHDAssociate Account Director: Stephany SousaAccount Manager: Sam RowePR Agency: Argyle PR Award winning campaign developed in 2014-2015 and awarded …

APP: GSK Breathe Right Snore App Read More »

CAMPAIGN: Shreddies Morning Break

Agency: Grey CanadaMy Project Role: Lead Art Direction Executive Creative Director: Patrick ScissonsCreative Director: James AnsleyCopy Writer: Sue KohmACD / Art Director: Todd LawsonDirector: Richard FarmerProducer: Karen BlazerProduction Co.: Imported ArtistsEditing: Saints/Alter EgoAudio: Apollo Launch spot for Shreddies Morning Break Snack Mix.

CAMPAIGN: Missing Children Society of Canada PSA TV SPOT

Agency: Grey CanadaMy Project Role: Lead Art Direction Executive Creative Director: Patrick ScissonsCD / Copy Writer: James AnsleyACD / Art Director: Todd LawsonDirector: Jonathan BensimonProducer: Lisa SmithProduction Co.: Spy FilmsEditing: Rooster/Alter EgoAudio: Eggplant PSA TV Spot for Missing Child Society of Canada in support of their online child rescue network www.valuablenetwork.com – which has helped …

CAMPAIGN: Missing Children Society of Canada PSA TV SPOT Read More »

CAMPAIGN: Grape-Nuts The Odds

Agency: Grey CanadaMy Project Role: Lead Art Direction, Concept Executive Creative Director: Patrick ScissonsCD / Copy Writer: James AnsleyACD / Art Director: Todd LawsonDirector: Jonathan BensimonProducer: Sam BensonProduction Co.: Spy FilmsEditing: Rooster/CrushAudio: Eggplant The Odds 60Sec Film Featuring Sean Swarner. Building on year one of the Grape-Nuts What’s Your Mountain? campaign we took the brand …

CAMPAIGN: Grape-Nuts The Odds Read More »

CAMPAIGN: Milk Carton 2.0: The Worlds Most Valuable Social Network

The Missing Children Society handles 50,000 reported cases every year yet receive no government funding support. As a result, they have limited financial resources for expansive search efforts. Instead of an ad campaign we created Milk Carton 2.0: The World’s Most Valuable Social Network – a series of web and mobile innovations on social platforms …

CAMPAIGN: Milk Carton 2.0: The Worlds Most Valuable Social Network Read More »

CAMPAIGN: Grape-Nuts What’s Your Mountain?

Agency: Grey CanadaMy Project Role: Lead Art Direction, Concept Executive Creative Director: Patrick ScissonsCD / Copy Writer: James AnsleyACD / Art Director: Todd LawsonDirector:Yael StaavProducers: Sam BensonEditing: Posterboy/CrushAudio: Eggplant Filmed in Chile over 3 days (which included a helicopter ride up to 14,000 feet) – These spots were part of a national US relaunch of …

CAMPAIGN: Grape-Nuts What’s Your Mountain? Read More »