Work Work

WEBSITE: Toyota Canada More For You Promotion

Agency: Dashboard (Digital), Dentsu (Traditional) Project Role: Lead Art Director, Designer, & Managed Production Built in a whirlwind time line over August we developed an online concept to feature 6 key vehicles and offers with supporting facts.

CAMPAIGN: H&R Block Calculatron

Agency: Dashboard Communications Project Role: Lead Art Direction, Lead Copy Writing, Design & Managed Production. Awards/Recognition: Applied Arts Interactive Media Award 2008  Category: Weblog/Social Networking

WEBSITE: Hellmanns.ca redesign

Agency: Dashboard Communications Project Role: Lead Art Director, Designer, & Managed Production Streamlined the Canadian brand site for Hellmann’s to focus on very clean design and universal programming via CSS, HTML, Java, Database – no flash. The idea of the site is simple: an adjustable destination for the client to show 3 main focuses: recipes …

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CAMPAIGN: Hellmann’s Digital Taste Test

Agency: Dashboard Communications Project Role: Video and online Art Direction, Design & Managed Production. In August 2007 Hellmann’s launched a nationwide campaign and taste test to challenge Canadians and see if they could tell the difference between Hellmann’s Real Mayonnaise and Helllmann’s Half The Fat Mayonnaise. Dashboard was asked to create an entertaining and strategic …

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APP: MILK Summer Bordem App

Agency: Dashboard Communications Project Role: Lead Art Direction, Design & Managed Production. Promotion for the Dairy Farmers of Ontario on getaloadofmilk.ca. The Milk Summer Boredom Buster Event Calendar was a youth focused event finder for Ontario, Nova Scotia, PEI & New Brunswick. Featuring hundreds of events, a smart filter system, sms, email reminders, send to …

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CAMPAIGN: AXE Cottage Contest

Agency: Dashboard Communications Project Role: Lead Art Direction, Design & Managed Production. AXE Cottage Weekend Contest online. The site hosted extended and additional video clips from the lonely girl commercial, contest information and the sign up form. Accompanying the site and pushing more traffic, a banner campaign was developed which played off of the attraction …

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