Vicimus NADA Whiteboard Campaign
Posted on January 18, 2018
My Project Role: Creative Direction
VP, Creative Strategy : Todd Lawson
Design/Branding: Shreya Sadhan, Aaron Lee, Nate Felipe, Eric Williamson
Development: Amanda Mercer
Copy & Social: Morry Patoka
Creation of a Whiteboard inspired campaign which included booth design, marketing material, swag, communications and a website to drive demo pre-bookings ahead of the 2018 Las Vegas NADA Expo. The concept revolved around a series of whiteboard presentations, demos and strategy sessions. We used whiteboard art direction to demonstrate a sense of free thinking, collaboration and planning with our clients beyond simply creating automotive products.
(This is a partial project review – will be updated once all activations have launched)
Housed under the url SolvingDealerProblems.com as our destination for the promotion in partnership with Oplogic who Vicimus shares booth space with at the show. This came from the belief that one of Vicimus’ differentiators in the Automotive SaaS market was that they not only create software and support it but offer hands on performance management, creative and strategic consultation and marketing planning for dealers and manufacturers alike.
The website launched with both social marketing, direct marketing and various tools for the sales team to bring into active client meetings leading up to NADA. Whiteboard theming was used extensively for various aspects of the campaign material and booth design as well as branded whiteboard markers inside branded tubes.
SolvingDealerProblems.com & Digital Media (Partial):
Whiteboard Success Story Video Series:
A collection of videos from sales teams discussing real dealer results where also created and used in social media postings linked to the website and vicimus.com.