Vaseline Clinical Therapy Banners
Vaseline Clinical Therapy Online Campaign
Agency: Dashboard Communications
Project Role: Lead Art Direction, Design & Managed Production.
In the winter of 2008 Vaseline released Clinical Therapy across Canada after a successful U.S. launch. Vaseline Clinical Therapy is a clinical strength skin cream meant for severely dry skin. To prove how strong it was the U.S. team traveled to Kodiak, Alaska and let the people there sample and pass it along to someone they knew if it worked. It worked and before long most of the town was using it.
The Canadian launch was a support campaign revolving around the continued deliver of their key messaging, the Kodiak story and encouraged trial. Strictly living within media buys the campaign used a series of banner ads (including standard banners, vokens and voken to big boxes) to point users to a custom Save.ca page where they could get a coupon. The concept of the online banners was a simple yet effective one: sharing the product because it worked.
