Autoshow.ca

Agency: Powered By Dashboard/Vicimus
My Project Role: Creative Direction, UX/UI Direction, Design

Chief Creative Officer : Todd Lawson
UX/Design: Isabelle Santiago, Todd Lawson
Development: Jeff Grison, Craig Hooghiem
Concept: Barry Hillier, Todd Lawson

Complete 2017 rebuild of The Canadian International AutoShow Online Portal into a robust and informative site for content, show schedule, features, exhibitor information, media releases and more. Built to both deliver entertainment and funnel consumers to purchase tickets online.

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Mommyville

Agency: Grey Canada
Project Role:
Lead Art Direction, Design, UX and wireframe development

Over the course of a 2010 and 2011 we took a single page website, adapted a US product site and frame work for the Canadian market, added and designed dozens of new areas and community focused tools and united what was a disjointed user experience into a cohesive single site: Mommyville. Continue Reading →

Cymbalta DepressionHurts.ca Symptom Checklist

Agency: Grey Canada
Project Role:
Lead Art Direction, Design

Developed in Flash and as an HTML Mobile specific version, the Cymbalta Checklist was created to allow people who believe they may be suffering from depression score their symptoms. Continue Reading →

The LCBO 3D elephant

Agency:Dashboard Communications and Due North
Project Role:
CGI Elephant: 3D Design, Modeling, Skeletal Rig, Texture Design and Character Animation Continue Reading →

Drive In Another Dimension: 3D Experience

Agency: Dashboard Communications
Project Role:
Lead Art Direction, Direct Mail Design, Campaign Look and Feel, City Map Planning and Storyboards, Project Management

Awards/Recognition: FWA Public Shortlist

The result of nearly 8 months of work; the Toyota Drive In Another Dimension campaign was my last project developed while at Dashboard and my proudest project – a result of tireless work from the OTDA Account team, programming department and creative department as well as all our 3rd party vendors. Continue Reading →

RealToyota.ca Redesign

Agency:Dashboard Communications
Project Role:
Lead Art Direction, Site Frame Work Redesign, Project Management Continue Reading →

Toyota Canada More For You Promotion

Agency: Dashboard (Digital), Dentsu (Traditional)
Project Role:
Lead Art Director, Designer, & Managed Production

Built in a whirlwind time line over August we developed an online concept to feature 6 key vehicles and offers with supporting facts. Continue Reading →


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