My Project Role: Creative Direction
VP, Creative Strategy : Todd Lawson
Design/Branding: Shreya Sadhan, Aaron Lee, Nate Felipe, Eric Williamson
Development: Amanda Mercer
Copy & Social: Morry Patoka
Creation of a Whiteboard inspired campaign which included booth design, marketing material, swag, communications and a website to drive demo pre-bookings ahead of the 2018 Las Vegas NADA Expo. The concept revolved around a series of whiteboard presentations, demos and strategy sessions. We used whiteboard art direction to demonstrate a sense of free thinking, collaboration and planning with our clients beyond simply creating automotive products.