ARTICLE: Make An Attempt To Care Less

Originally Posted on LinkedIN.

I’ve written multiple articles and had long discussions on having empathy for your client and your customer. It’s your understanding and ability to live in their shoes, fear their fears, feel their joys and try to get an idea of what they truly want that is the invaluable secret sauce you need to make ok work become better. In the long run if you fake it or are unable to feel it, your lack of empathy that will drive you – or your client – out the door. Continue Reading →

Article: Strategy Mob Magazine – Dealer & Designer

Originally written and published in Strategy Mob Magazine, October 2015 – Issue 01 and also featured on their website.

Your focus is on moving metal. A good relationship with your creative team will help you sell more.

You have a great dealership. Good deals, too. But something is stopping people from coming through your doors.  I’m not talking about a dirty showroom or a bad customer experience; I’m talking about bad marketing creative. Continue Reading →

ARTICLE: Strategy Magazine – Next Big Thing Contribution

Originally written and published in Strategy Magazine, September 2015  “Next Big Things” issue and also featured on their website.

Automated creativity is changing a digital creative’s role. Universally accessible big data, app development and faster cross-platform server-side coding platforms have allowed us to work with more automated processes in real-time. Early systems are already letting retail clients create online campaigns from customizable experiences and automated media builders, as well as use dynamic built-in testing of various versions offered by many SaaS cos.

Continue Reading →

ARTICLE: Abstraphic – Theory in Abstract Design

Abstraphic
Part 1: The Source

Discussing the concept of abstract thinking for design and how unseen forces can affect the resulting work. Part one in a series.

Introduction

Where does a good idea come from? I’ve sat in countless brainstorms on so many subjects I will often forget if I’ve thought about an idea in a previous session until half way through the process. Ideas can be a very fickle beast.  Continue Reading →


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