Missing Children Society of Canada PSA TV SPOT
Posted on May 12, 2014
Agency: Grey Canada
My Project Role: Lead Art Direction
Executive Creative Director: Patrick Scissons
CD / Copy Writer: James Ansley
ACD / Art Director: Todd Lawson
Director: Jonathan Bensimon
Producer: Lisa Smith
Production Co.: Spy Films
Editing: Rooster/Alter Ego
PSA TV Spot for Missing Child Society of Canada in support of their online child rescue network www.valuablenetwork.com – which has helped find missing children through the power of social media.
The core concept being to leverage mobile and social media from the community to help law enforcement locate missing children. The spot was developed as a :30 second for broadcast and a :45 second for online to help encourage sign up and awareness.
The spot was also rolled out with a print ad campaign that featured the hero child actress in a frame from the final shot for May 2014 International Missing Children’s Day.