Hellmann’s Real 2008

Agency:Dashboard Communications

Project Role: Lead Art Director, Designer & Managed Production

2008 Hellmann’s Real campaign online focused around the question of what is the difference between “real food” in regards to local versus traveled. A pair of tomatoes may look the same - however in reality one may have traveled thousands of miles while sitting green on a truck absorbing pollution. The update also consisted of supporting Chef Chuck Hughes - who conducted a series of online live chats and lived as virtual host over a community forum - as well as updates on the 2008 urban garden initiatives and food facts.

This entry was posted on Sunday, February 15th, 2009 at 9:42 pm and is filed under Advertising & Design, All Projects, Focused: Hellmann's. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.