Hellmann’s Light Taste Test Video Micro Site

Agency: Dashboard Communications

Project Role: Video and online Art Direction, Design & Managed Production.

 Can you taste the difference?

In August 2007 Hellmann’s launched a nationwide campaign and taste test to challenge Canadians and see if they could tell the difference between Hellmann’s Real Mayonnaise and Helllmann’s Half The Fat Mayonnaise. Dashboard was asked to create an entertaining and strategic online campaign. We decided to hire a pair of hosts and a production company and venture out with camera in hand to ask everyday people from all ages and cultures in Toronto and in Montreal if they could take the taste test.

Over the course of 2 long days and a longer week of editing, we found our top dozen or so videos and hosted them along with product information and additional taste test locations on Hellmanns.ca. Not only did we nail our objectives and the brand strategy, the client loved the results and commended us with our initiative and work.

This entry was posted on Sunday, February 15th, 2009 at 1:48 pm and is filed under Advertising & Design, All Projects, Focused: Hellmann's. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.