Shreddies Morning Break TV Spot

Agency: Grey Canada
My Project Role: Lead Art Direction

Executive Creative Director: Patrick Scissons
Creative Director: James Ansley
Copy Writer: Sue Kohm
ACD / Art Director: Todd Lawson
Director: Richard Farmer
Producer: Karen Blazer
Production Co.: Imported Artists
Editing: Saints/Alter Ego
Audio: Apollo
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Grape-Nuts The Odds

Agency: Grey Canada
My Project Role: Lead Art Direction, Concept

Executive Creative Director: Patrick Scissons
CD / Copy Writer: James Ansley
ACD / Art Director: Todd Lawson
Director: Jonathan Bensimon
Producer: Sam Benson
Production Co.: Spy Films
Editing: Rooster/Crush
Audio: Eggplant
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Grape-Nuts What’s Your Mountain?

Agency: Grey Canada
My Project Role: Lead Art Direction, Concept

Executive Creative Director: Patrick Scissons
CD / Copy Writer: James Ansley
ACD / Art Director: Todd Lawson
Director:Yael Staav
Producers:
Sam Benson
Editing: Posterboy/Crush
Audio: Eggplant
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Abreva National TV Spot

Agency: Grey Canada
My Project Role: Lead Art Direction, Concept

Creative Director: Patrick Scissons
Art Director: Todd Lawson
Copy Writers: Lindsay Smith, Chris Tropac, Patrick Scissons
Directors:Jamie Travis (Untitled Films )
Producers:
Sam Benson
Editing: Rooster
Audio: Eggplant
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Guinness National TV Spot

Agency: Grey Canada
My Project Role: Lead Art Direction, Copy Writing, Concept

Creative Director: Glen Hunt
Art Director: Todd Lawson
Copy Writer: Todd Lawson, Glen Hunt
Directors:Nico & Martin ( Primo/Holiday Films )
Producers:
Dee Anderson/Derek Sewell/Vicky Piantini
Editing:
Panic & Bob
SFX: Crush Inc.
Original Score: Grayson Matthews

Hellmann’s Digital Taste Test

Agency: Dashboard Communications
Project Role:
Video and online Art Direction, Design & Managed Production.

In August 2007 Hellmann’s launched a nationwide campaign and taste test to challenge Canadians and see if they could tell the difference between Hellmann’s Real Mayonnaise and Helllmann’s Half The Fat Mayonnaise. Dashboard was asked to create an entertaining and strategic online campaign. We decided to hire a pair of hosts and a production company and venture out with camera in hand to ask everyday people from all ages and cultures in Toronto and in Montreal if they could take the taste test.