The Worlds Most Valuable Social Network

On May 25, 2012 – International Missing Children’s Day – we launched a new online social tool for the Missing Children Society of Canada in parallel with a new partnership between the Society and Amber Alerts in Ontario. The World’s Most Valuable Social Network allows people to “donate” their social network as a media vehicle to spread the word every time a child goes missing.

It launched with media coverage across the country and was covered by every major news channel, multiple online articles and most importantly – a huge turn out socially with donated networks from some of Canada’s most prominent celebrities, corporations and sponsors Continue Reading →