Vicimus Rebrand

Agency: Vicimus
My Project Role: Creative Direction

VP, Creative Strategy : Todd Lawson
Design/Branding: Richard Dao
UX/UI Site Design: Rosie Sobczuk
Development: Jeff Grison
Concept: Barry Hillier, Todd Lawson, Richard Dao

In Late 2016 with the planned acquisition of Dashboard by tech company Vicimus we began a branding project. At its heart Vicimus had no brand. A tech start up with clients in automotive they really only had a logo and a basic site and a concept behind the name “Veni Vidi Veci” translating into “”I came; I saw; I conquered” Continue Reading →

Autoshow.ca

Agency: Powered By Dashboard/Vicimus
My Project Role: Creative Direction, UX/UI Direction, Design

Chief Creative Officer : Todd Lawson
UX/Design: Isabelle Santiago, Todd Lawson
Development: Jeff Grison, Craig Hooghiem
Concept: Barry Hillier, Todd Lawson

Complete 2017 rebuild of The Canadian International AutoShow Online Portal into a robust and informative site for content, show schedule, features, exhibitor information, media releases and more. Built to both deliver entertainment and funnel consumers to purchase tickets online.

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Revups Asset Builder Image Creation for Automotive Retailers

Agency: Powered By Dashboard
My Project Role: Creative Direction, UX Direction

Chief Creative Officer : Todd Lawson
UX/Design: Elicia Durtnall, Isabelle Santiago
Development: Kevin Langlois
Concept: Barry Hillier, Todd Lawson

RevUps Asset Builder is a simplified image creation tool built on a vast collection of predesigned sets of promotional images for automotive retailers.

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Strategy Mob Magazine & Community

Agency: Powered By Dashboard
My Project Role: Creative Direction, contributor

Chief Creative Officer / Contributor : Todd Lawson
Senior Editor: Robin Stevenson
Magazine Design: Rosie Sobczuk, Jasmine Lin
Website Design: Isabelle Santiago
Website Development: Cody Collicott
Advertising Director: Barry Hillier
Social And Events Director: Brent Wees
Printer: Manduck Media

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Mommyville

Agency: Grey Canada
Project Role:
Lead Art Direction, Design, UX and wireframe development

Over the course of a 2010 and 2011 we took a single page website, adapted a US product site and frame work for the Canadian market, added and designed dozens of new areas and community focused tools and united what was a disjointed user experience into a cohesive single site: Mommyville. Continue Reading →

Cymbalta DepressionHurts.ca Symptom Checklist

Agency: Grey Canada
Project Role:
Lead Art Direction, Design

Developed in Flash and as an HTML Mobile specific version, the Cymbalta Checklist was created to allow people who believe they may be suffering from depression score their symptoms. Continue Reading →

The LCBO 3D elephant

Agency:Dashboard Communications and Due North
Project Role:
CGI Elephant: 3D Design, Modeling, Skeletal Rig, Texture Design and Character Animation Continue Reading →