ARTICLE: Make An Attempt To Care Less

Originally Posted on LinkedIN.

I’ve written multiple articles and had long discussions on having empathy for your client and your customer. It’s your understanding and ability to live in their shoes, fear their fears, feel their joys and try to get an idea of what they truly want that is the invaluable secret sauce you need to make ok work become better. In the long run if you fake it or are unable to feel it, your lack of empathy that will drive you – or your client – out the door. Continue Reading →

ARTICLE: Finding A Lighthouse In The Storm

Originally Posted On LinkedIN

Be A Creative Storm Chaser

Warning: there are a lot of metaphors in this one…

Working in any form of creative craft – where your job relies on you working with ideas brought from the ether and crafted into existence can be both exciting and exhausting.  Continue Reading →

ARTICLE: Creative Career Advice

ORIGINALLY PUBLISHED ON LINKEDIN.

Creative Career Advice: Working in a creative department is a shared experience – you are part of a team. Like it or not.

Working in a creative department is a shared experience – and as employee or employer.

Entering in to a creative department as you begin your career can often feel like an out of body experience. There is nothing quite like it. A mix of new things to learn, misunderstand, fear and get excited about. Continue Reading →

ARTICLE: Lack of empathy is holding you back.

Originally published on LinkedIN.

I have felt for much of the past decade that the difference between your career advancing is empathy. Or rather – a lack of it.

I am a firm believer that a lack of Empathy will ultimately inflict upon us a bitter resentment for the same people we were meant to help if we let it. And it gets in the way of our advancement in our own career paths. Now let’s be honest. This did not come by choice. I have to work at it daily to remind myself to be nice. It comes with a certain added level of stress and anxiety I battle regularly. Over the past 18 years working, I know I’m not alone in this. Continue Reading →

UFAA: User Flow Addicts Anonymous

My Name is Todd and it’s been 1 hour since my last flow.
Are you part of UFAA? (“User Flow Addicts Anonymous.”)

I base everything on flow.

I mean everything. I think in flow charts, concept out in flow charts, document ideas in flow charts, make lists in flow charts. I even take notes in flow charts. I have been a part of UFAA since I can remember. I am simply addicted to the order of how things flow. And I do it more and more as my mind tries to manage all the information it takes in each day in a world that often overpowers my senses. And from what I’ve seen and heard – many of you are members of UFAA (User Flow Addicts Anonymous) as well – even if you don’t know or can’t admit it yet. Continue Reading →

Article: Strategy Mob Magazine – Dealer & Designer

Originally written and published in Strategy Mob Magazine, October 2015 – Issue 01 and also featured on their website.

Your focus is on moving metal. A good relationship with your creative team will help you sell more.

You have a great dealership. Good deals, too. But something is stopping people from coming through your doors.  I’m not talking about a dirty showroom or a bad customer experience; I’m talking about bad marketing creative. Continue Reading →

ARTICLE: Battle of the Auto Brand Vs. the Offer

Automotive Dealerships…It’s not all about your best offers. It’s not all about clean design. Its about selling customer experience and your offers together.

Oh Dealers. I get it.

Your customer has a non-existent attention span (less than a gold fish I hear) and your competition is no longer the guy in your backyard or down the street – but the dealer three towns over. Blame the Internet…everyone else does. Continue Reading →

ARTICLE: Beautiful Mistakes

You want to launch with imperfections

Are we trained to fear failure?
As we grow up we are often taught failure is bad. We learn how to lie. We learn how to hide. We learn ways to avoid shame. We covet encouragement from those who raise and educate us. And we work hard to find ways to receive more praise. Positivity after all can be a great motivator for personal and social change. Is it no wonder that as we begin to work for others in our professional lives that we already have a build in negative response to failure? Continue Reading →


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