Playtex Dance Off Reskin
Agency: Grey Canada
Project Role: Lead Art Direction, Design
Illustrator: Luc Latulippe
Developers: Christopher Lewis, Toby Pilling
Due to the success of the Dance off game we reskinned and relaunched it in the summer of 2011 with a completely new look which also included adding in 20 more complete outfits with dance style themes from ballroom to tap to street.
GAME: Play the Game NOW
Playtex Dance Like Rock Star Contest
Agency: Grey Canada
Project Role: Lead Art Direction, Design, UX and wireframe development
Illustrator: Luc Latulippe
Developers: Christopher Lewis, Toby Pilling
For the 2011 calendar year BringItOnCanada.ca and Playtex continued their drive at youth targeted social media marketing with a series of contests, games and Facebook applications. The Dance Like A Rock Star was their largest program with a huge price for a pampered trip for a lucky winner to the Much Music Video Awards. The contest was a standard form entry and contest promotion banners. However to promote the contest we launched a giant interactive dance off Facebook game.
The Dance Off game featured fully pose-able characters that Facebook users would position over a series of key frames and then play back to see their character dance. The figures featured interchangeable outfits and elements from hats to tops to pants to shoes to hair styles. And every one came with the ability to change colours. The ability to upload a photo directly from users Facebook Profile photo album allowed them to further customize their characters. Once they had a character and a saved dance they could select a Facebook friend who had the game installed and challenge them to a Dance Off – where the the two characters would dance side by side. The winner would automatically post on their Facebook wall that they had one. This created a simple but dynamic sharing aspect through the Facebook community. Rock Star Dance Game
Playtex Street Beats Dance Contest
Agency: Grey Canada
Project Role: Lead Art Direction, Design, UX and wireframe development
For the 2011 calendar year BringItOnCanada.ca and Playtex continued their drive at youth targeted social media marketing with a series of contests, games and Facebook applications. The Street Beats contest was the first of three contests. It included a dance video contest where contestants recorded themselves dancing and uploaded the videos for fame and glory. The top voted video won.
A Guitar-esque flash game was also developed using a filmed dancer who would dance as users matched beat notes using the arrow keys on their keyboard. Game ran on the Playtex Bring It On Canada website and in rich media expandable banners to help promote the contest.
Play the Game: Street Beats Dance Game
Mommyville Community Website
Agency: Grey Canada
Project Role: Lead Art Direction, Design, UX and wireframe development
Over the course of a 2010 and 2011 we took a single page website, adapted a US product site and frame work for the Canadian market, added and designed dozens of new areas and community focused tools and united what was a disjointed user experience into a cohesive single site: Mommyville. Mommyville consists of both Playtex Infant category products with user reviews and ratings but additional mother specific tools. They include articles categorized by your child’s age from prenatal to a year old, the mommyboard – where users can ask targeted questions with each other, resources and tools to use or download, a reoccurring monthly sweepstakes for members and a user “dashboard” interface that shows ALL relevant content to the logged in user at a click of a button. This includes everything from the current contests, to questions they’ve asked, or that have been answered and articles they should read.
A newsletter was also developed to be emailed to each user highlighting articles and content they should read – again all based on the age of their child. Mommyville is the first step in a larger digital future for Playtex Infant. The site is still ongoing and evolving to become a trusted community to match the quality of Playtex products – which dominate most of the infant categories with the top spots.
Site: PlaytexMommyville.ca
Playtex BFF Facebook Game and Fan Page
Agency: Grey Canada
Project Role: Lead Art Direction, design, assorted illustrated elements
How do you target a naturally shy and emotionally complicated customer like 13-17 year old girls with a brand and product that at that age is social poison?
When Playtex Tampons approached Grey Canada asking for a way to do such a thing we took up the challenge and went looking for a way to reach them in their own comfort zone: Facebook. We had 3 things to accomplish. Drive brand awareness, reach new customers and help bring forward the brands current campaign Bring It On – which focuses on confidence and empowerment for young girls.
Using Facebook we created a fun and engaging game show to let girls find out who their Best Friend Forever (BFF) was. Players picked their 3 top friends and answered a series of questions based off of real information pulled in from their friends profiles: who has a birthday in august? Who’s favourite book was…? Who’s a fan of Twighlight?
Under a time limit they had to quickly select which friend was the answer. Each correct answer counted as a point. Each wrong answer counted as a negative. Fun sketchy illustration and animation was used to ad a fun sense of interactivity. At the end of the game they were given a savable image of their profile photo in a heart with their Best Friend.
To house additional content from the brand site a Fan page was also created.
Facebook Fan Page: facebook.com/bringitoncanada
Play the Facebook Game
Playtex BFF Facebook Game:
Playtex Bring It On Canada Fan page:
