Vicimus Rebrand

Agency: Vicimus
My Project Role: Creative Direction

VP, Creative Strategy : Todd Lawson
Design/Branding: Richard Dao
UX/UI Site Design: Rosie Sobczuk
Development: Jeff Grison
Concept: Barry Hillier, Todd Lawson, Richard Dao

In Late 2016 with the planned acquisition of Dashboard by tech company Vicimus we began a branding project. At its heart Vicimus had no brand. A tech start up with clients in automotive they really only had a logo and a basic site and a concept behind the name “Veni Vidi Veci” translating into “”I came; I saw; I conquered” Continue Reading →

Autoshow.ca

Agency: Powered By Dashboard/Vicimus
My Project Role: Creative Direction, UX/UI Direction, Design

Chief Creative Officer : Todd Lawson
UX/Design: Isabelle Santiago, Todd Lawson
Development: Jeff Grison, Craig Hooghiem
Concept: Barry Hillier, Todd Lawson

Complete 2017 rebuild of The Canadian International AutoShow Online Portal into a robust and informative site for content, show schedule, features, exhibitor information, media releases and more. Built to both deliver entertainment and funnel consumers to purchase tickets online.

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Revups Asset Builder Image Creation for Automotive Retailers

Agency: Powered By Dashboard
My Project Role: Creative Direction, UX Direction

Chief Creative Officer : Todd Lawson
UX/Design: Elicia Durtnall, Isabelle Santiago
Development: Kevin Langlois
Concept: Barry Hillier, Todd Lawson

RevUps Asset Builder is a simplified image creation tool built on a vast collection of predesigned sets of promotional images for automotive retailers.

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Strategy Mob Magazine & Community

Agency: Powered By Dashboard
My Project Role: Creative Direction, contributor

Chief Creative Officer / Contributor : Todd Lawson
Senior Editor: Robin Stevenson
Magazine Design: Rosie Sobczuk, Jasmine Lin
Website Design: Isabelle Santiago
Website Development: Cody Collicott
Advertising Director: Barry Hillier
Social And Events Director: Brent Wees
Printer: Manduck Media

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Team Grape-Nuts Warriors

Agency: Grey Canada
My Project Role: Lead Art Direction, Concept

Executive Creative Director: Patrick Scissons
CD / Copy Writer: James Ansley
ACD / Art Director: Todd Lawson
Director: TJ Derry
Producer: Jay Gammy
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Shreddies Morning Break TV Spot

Agency: Grey Canada
My Project Role: Lead Art Direction

Executive Creative Director: Patrick Scissons
Creative Director: James Ansley
Copy Writer: Sue Kohm
ACD / Art Director: Todd Lawson
Director: Richard Farmer
Producer: Karen Blazer
Production Co.: Imported Artists
Editing: Saints/Alter Ego
Audio: Apollo
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Grape-Nuts The Odds

Agency: Grey Canada
My Project Role: Lead Art Direction, Concept

Executive Creative Director: Patrick Scissons
CD / Copy Writer: James Ansley
ACD / Art Director: Todd Lawson
Director: Jonathan Bensimon
Producer: Sam Benson
Production Co.: Spy Films
Editing: Rooster/Crush
Audio: Eggplant
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Grape-Nuts What’s Your Mountain?

Agency: Grey Canada
My Project Role: Lead Art Direction, Concept

Executive Creative Director: Patrick Scissons
CD / Copy Writer: James Ansley
ACD / Art Director: Todd Lawson
Director:Yael Staav
Producers:
Sam Benson
Editing: Posterboy/Crush
Audio: Eggplant
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Abreva National TV Spot

Agency: Grey Canada
My Project Role: Lead Art Direction, Concept

Creative Director: Patrick Scissons
Art Director: Todd Lawson
Copy Writers: Lindsay Smith, Chris Tropac, Patrick Scissons
Directors:Jamie Travis (Untitled Films )
Producers:
Sam Benson
Editing: Rooster
Audio: Eggplant
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Cannes Cyber Bronze Lion awarded to Most Valuable digital campaign for the Missing Children Society of Canada adding to tally with Three Applied Arts Interactive Awards for the 2012 Fall Annual www.valuablenetwork.ca VIEW WORK

The Guinness Window Pints take home Bronze 2012 Marketing Award for Out Of Home Non-Standard Format Single! View Work

Guinness National TV Spot

Agency: Grey Canada
My Project Role: Lead Art Direction, Copy Writing, Concept

Creative Director: Glen Hunt
Art Director: Todd Lawson
Copy Writer: Todd Lawson, Glen Hunt
Directors:Nico & Martin ( Primo/Holiday Films )
Producers:
Dee Anderson/Derek Sewell/Vicky Piantini
Editing:
Panic & Bob
SFX: Crush Inc.
Original Score: Grayson Matthews

Guinness Light Up Billboard

Creative Director: Glen Hunt
Art Director:Todd Lawson
Copy Writer: Glen Hunt
During the evening commute home this billboard would light up with a glowing, dimensional pint on the Gardiner Expressway in Toronto.

Guinness Ambient Window Pints

Creative Director: Patrick Scissons
Art Director:Todd Lawson
Leading up to the St. Patrick’s day weekend we created ambient window Guinness Pints in downtown Toronto’s business district. Continue Reading →