Burlington Ribfest Identity
Burlington Ribfest Identity Redevelopment
Agency:Little Green Tree
Project Role: Lead Art Director, Illustrator, Designer & Managed Production
Rebranding of The Burlington Ribfest - Canada’s largest ribfest - for the Rotary Club of Burlington Lakeshore while at Little Green Tree. Consisted of a new logo, promotional material, event outdoor banners and coupon. The Rotary Club have since continued to use and grow their new brand under the guidance Soma Group marketing into website and new marketing material each year - yet the bold and distance look and feel I first developed is still going strong. Not a bad (and ironic) accomplishment for someone who has been a vegetarian since the mid 90’s.
