You’re Needed At The Axe Cottage

Agency: Dashboard Communications

Project Role: Lead Art Direction, Design & Managed Production.

In the spring of 2008 a micro site (section) on AXE.ca was developed to support the AXE Cottage Weekend Contest online. The site hosted extended and additional video clips from the lonely girl commercial, contest information and the sign up form. Accompanying the site and pushing more traffic, a banner campaign was developed which played off of the attraction to the male target of AXE girls feeling lonely at the cottage. Below is an example of one of the banners as well as additional slides from the micro site which featured smooth and subtle ongoing motion from the shadows to the moving clouds.

This entry was posted on Saturday, February 7th, 2009 at 9:00 pm and is filed under Advertising & Design, All Projects. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.