Posted on February 19, 2017
Agency: Powered By Dashboard/Vicimus
My Project Role: Creative Direction, UX/UI Direction, Design
Chief Creative Officer : Todd Lawson
UX/Design: Isabelle Santiago, Todd Lawson
Development: Jeff Grison, Craig Hooghiem
Concept: Barry Hillier, Todd Lawson
Complete 2017 rebuild of The Canadian International AutoShow Online Portal into a robust and informative site for content, show schedule, features, exhibitor information, media releases and more. Built to both deliver entertainment and funnel consumers to purchase tickets online.
This build coincided with the largest AutoShow opening day attendance on record and hundreds of thousands of visitors to the online site leading up to and during the show – with over 35% on average going directly to buy tickets from the many home page CTA’s designed to pull them in. The site was created to be highly customizable and fluid allowing both our internal team as well as the AutoShow Staff and third party partners to make changes in seconds to live content.
Our approach also maintained multiple redundant systems to the server and site backup protocols to adjust the site based on traffic to scale down content and increase page load during those heavier ticket purchasing days.
Visit the site : http://www.autoshow.ca