Ontario Toyota Dealers Klick Club Direct Mail

Agency: Dashboard Communications

Project Role: Lead Art Direction, Design & Managed Production.

As a continuation of 2008 planning – the Ontario Toyota Dealers and Dashboard designed an envelope, reminder letter, offer letter, email blast series and a magnet die-cut sheet for the kids. The idea supporting this campaign focused on the “magnetic” personalities of Toyota technicians and the quality of their work and dedication to service literally pulling or attracting Toyota owners back. Using this idea we developed a series of rules to live by to improve the relationship with your Toyota: The Rules of Attraction.

This entry was posted on Saturday, April 4th, 2009 at 1:21 pm and is filed under Advertising & Design, All Projects, Focused: Toyota. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.