Juicy Fruit Synchronized Interactive Banners

Agency: Dashboard Communications

Project Role: Lead Art Direction & Managed Production.

Extremely interactive, ground breaking, online banners. Using a three separate interacting flash banners, these ads were able not only to pull users in through strong and unique calls to action and maintain their interaction for an extended time while they played with a dynamic braking of traditional banner boundaries.

This set in particular where targeted at late teens over the summer of 2007 and specifically made to fit into muchmusic.ca and tsn.ca page templates, yet brake the banner boundary boxes when interacted with. The banners literally took over the screen and allowed the Juicy Fruit brand to be infused into their audiences minds. The strategically and creatively placed new product (new Juicy Fruit Tubes, featuring 22 pellets of gum) are thus used as the games main interactive mechanism and the branding of more gum-the 22 pieces-being the games goal to achieve.

This entry was posted on Friday, February 13th, 2009 at 10:06 am and is filed under Advertising & Design, All Projects. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.