FOLLOW ME ON TWITTERAgency: Grey Canada
My Project Role: Lead Art Direction, Concept
Executive Creative Director: Patrick Scissons
CD / Copy Writer: James Ansley
ACD / Art Director: Todd Lawson
Director:Yael Staav
Producers: Sam Benson
Editing: Posterboy/Crush
Audio: Eggplant
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Agency: Grey Canada/BirthPlace
My Project Role: Lead Art Direction, design, UX
Continue Reading →
Agency: Grey Canada
My Project Role: Lead Art Direction, Concept
Creative Director: Patrick Scissons
Art Director: Todd Lawson
Copy Writers: Lindsay Smith, Chris Tropac, Patrick Scissons
Directors:Jamie Travis (Untitled Films )
Producers: Sam Benson
Editing: Rooster
Audio: Eggplant
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On May 25, 2012 – International Missing Children’s Day – we launched a new online social tool for the Missing Children Society of Canada in parallel with a new partnership between the Society and Amber Alerts in Ontario. The World’s Most Valuable Social Network allows people to “donate” their social network as a media vehicle to spread the word every time a child goes missing.
It launched with media coverage across the country and was covered by every major news channel, multiple online articles and most importantly – a huge turn out socially with donated networks from some of Canada’s most prominent celebrities, corporations and sponsors Continue Reading →
Agency: Grey Canada
My Project Role: Lead Art Direction, Copy Writing, Concept
Creative Director: Glen Hunt
Art Director: Todd Lawson
Copy Writer: Todd Lawson, Glen Hunt
Directors:Nico & Martin ( Primo/Holiday Films )
Producers: Dee Anderson/Derek Sewell/Vicky Piantini
Editing: Panic & Bob
SFX: Crush Inc.
Original Score: Grayson Matthews
Creative Director: Glen Hunt
Art Director:Todd Lawson
Copy Writer: Glen Hunt
During the evening commute home this billboard would light up with a glowing, dimensional pint on the Gardiner Expressway in Toronto.
Creative Director: Patrick Scissons
Art Director:Todd Lawson
Leading up to the St. Patrick’s day weekend we created ambient window Guinness Pints in downtown Toronto’s business district. Continue Reading →
IF THE ANSWER IS EVERYTHING YOU’RE STILL OK.
After reading a rather ignorant and defensive twitter post by someone I did not know about artists transitioning into other fields being sub par to those who are trained and remained in their field I began to have a thought(after the “I’ll remember never to hire you” thought of course)…after all, I’m an artist and illustrator who became a designer and 3D animator and then became an advertiser and a brander…and who knows what I’ll be tomorrow. So I wanted to take a closer look at the unique sub culture of artist working in an alternate field.
Agency: Grey Canada/BirthPlace
My Project Role: Lead Art Direction, design, UX
The Made With Shreddies for Pencils Of Promise project is a Facebook project geared at raising money and awareness. Continue Reading →
Revel In The Maker’s Wake ( Piece two of The World Rediscovered Collection )
4 feet wide by 3 feet tall – Acrylic on mounted wood panel Continue Reading →
Visitors At The Gate
( Piece one of The World Rediscovered Collection )
4 feet wide by 3 feet tall – Acrylic on mounted wood panel Continue Reading →
At Grey Canada we recently launched the Global Mood Clock project in Beta. The project is a data-visualization experiment that currently exists as a website, desktop application (windows/MAC air App) and iphone Mobile Application/Andriod Mobile Application Continue Reading →
Agency: Grey Canada
Project Role: Lead Art Direction, Design, UX and wireframe development Continue Reading →
Agency: Grey Canada
Project Role: Lead Art Direction, Design, UX and wireframe development
Over the course of a 2010 and 2011 we took a single page website, adapted a US product site and frame work for the Canadian market, added and designed dozens of new areas and community focused tools and united what was a disjointed user experience into a cohesive single site: Mommyville. Continue Reading →
Agency: Grey Canada
Project Role: Lead Art Direction, Design
Developed in Flash and as an HTML Mobile specific version, the Cymbalta Checklist was created to allow people who believe they may be suffering from depression score their symptoms. Continue Reading →
Agency:Dashboard Communications and Due North
Project Role: CGI Elephant: 3D Design, Modeling, Skeletal Rig, Texture Design and Character Animation Continue Reading →
Agency: Dashboard Communications
Project Role: Lead Art Direction, Direct Mail Design, Campaign Look and Feel, City Map Planning and Storyboards, Project Management
Awards/Recognition: FWA Public Shortlist
The result of nearly 8 months of work; the Toyota Drive In Another Dimension campaign was my last project developed while at Dashboard and my proudest project – a result of tireless work from the OTDA Account team, programming department and creative department as well as all our 3rd party vendors. Continue Reading →
Agency:Dashboard Communications
Project Role: Lead Art Direction, Site Frame Work Redesign, Project Management Continue Reading →
Agency: Dashboard Communications
Project Role: Lead Art Director, Designer, & Managed Production
Awards/Recognition:
Applied Arts Interactive Award – 2009
Cassies Grand Prix – 2007-2010 Hellmann’s Real Food Movement-Digital Continue Reading →
Agency: Dashboard (Digital), Dentsu (Traditional)
Project Role: Lead Art Director, Designer, & Managed Production
Built in a whirlwind time line over August we developed an online concept to feature 6 key vehicles and offers with supporting facts. Continue Reading →
Agency: Dashboard Communications
Project Role: Lead Art Direction, Lead Copy Writing, Design & Managed Production.
Awards/Recognition:
Applied Arts Interactive Media Award 2008 Category: Weblog/Social Networking Continue Reading →
Agency: Dashboard Communications
Project Role: Lead Art Direction, Design & Managed Production.
Designed an envelope, reminder letter, offer letter, email blast series and a magnet die-cut sheet for the kids. The idea supporting this campaign focused on the “magnetic” personalities of Toyota technicians and the quality of their work and dedication to service literally pulling or attracting Toyota owners back. Using this idea we developed a series of rules to live by to improve the relationship with your Toyota: The Rules of Attraction.
Agency: Dashboard Communications
Project Role: Lead Art Direction, Design & Managed Production.
Awards/Recognition:
Davey Silver Award 2007 category: Branding
Agency: Dashboard Communications
Project Role: Video and online Art Direction, Design & Managed Production.
In August 2007 Hellmann’s launched a nationwide campaign and taste test to challenge Canadians and see if they could tell the difference between Hellmann’s Real Mayonnaise and Helllmann’s Half The Fat Mayonnaise. Dashboard was asked to create an entertaining and strategic online campaign. We decided to hire a pair of hosts and a production company and venture out with camera in hand to ask everyday people from all ages and cultures in Toronto and in Montreal if they could take the taste test.
Agency: Dashboard Communications
Project Role: Lead Art Direction, Design & Managed Production.
Promotion for the Dairy Farmers of Ontario on getaloadofmilk.ca. The Milk Summer Boredom Buster Event Calendar was a youth focused event finder for Ontario, Nova Scotia, PEI & New Brunswick. Featuring hundreds of events, a smart filter system, sms, email reminders, send to friend tools and the chance to enter over a dozen contests to receive free tickets. Dashboard developed the tool and facebook page, working with Due North Communications.
Agency: Dashboard Communications
Project Role: Lead Art Direction & Managed Production.
Agency: Dashboard Communications
Project Role: Lead Art Direction, Design & Managed Production.
AXE Cottage Weekend Contest online. The site hosted extended and additional video clips from the lonely girl commercial, contest information and the sign up form. Accompanying the site and pushing more traffic, a banner campaign was developed which played off of the attraction to the male target of AXE girls feeling lonely at the cottage. Below is an example of one of the banners as well as additional slides from the micro site which featured smooth and subtle ongoing motion from the shadows to the moving clouds.
Select 3D Design, modeling and animation work.
El Dia De Los Muertos Art Show
Community Centre for Media Arts
Hamilton, Ontario
October 30th 2004
Group Show/Artist-Curator
The merging of two cultures and two celebrations, The Mexican holiday The Day of Dead and a little bit of Halloween, from the North American perspective, El Dia De Los Muertos Art Show with Three Steps Left of Normal and friends will bring togther unique artistic talents from the commercial, gallery and underground art worlds from all over North America. The walls will be filled with artwork specifically commissioned for the show and the environment filled with food, drink and music.
Welcome to verison 15 of ToddLawson.com. Enjoy the new look and feel.
