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ARTICLE: Beautiful Mistakes

You want to launch with imperfections

Are we trained to fear failure?
As we grow up we are often taught failure is bad. We learn how to lie. We learn how to hide. We learn ways to avoid shame. We covet encouragement from those who raise and educate us. And we work hard to find ways to receive more praise. Positivity after all can be a great motivator for personal and social change. Is it no wonder that as we begin to work for others in our professional lives that we already have a build in negative response to failure? Continue Reading →

ARTICLE: Become a force to be reckoned with.

Idiom. Force to be reckoned with
Fig. someone or something that is important and powerful and must not be ignored.

There is much that can be said for how you gain a reputation in your industry. Whether it’s in a niche area like automotive retail or in a mass area like general advertising or even in professional sport for that matter. Reputation follows you. Continue Reading →

Rethinking the retail experience for our Dealers.

Dear Dealer Principals,

We’ve been busy on something at /Powered By Dashboard we think you’ll like. And we made it just for you.

This past week we re-launched ConvertWithOctane.com with a completely new interface and design. One built around you and your dealership’s departmental structure. It is the first critical step in an evolution that will continue over the next few months as we refine a smarter system build on tools to help you generate leads. It will also assist us as we continue to improve and version our products. Continue Reading →

ARTICLE: UI Design: Eat it grid

But Google said so?!?!??
With the recent announcement from Google that sites with inaccessible mobile content will soon find themselves being effectively delisted in search – old mistakes are coming back to haunt us in the digital design. Continue Reading →

ARTICLE: Abstraphic – Theory in Abstract Design

Abstraphic
Part 1: The Source

Discussing the concept of abstract thinking for design and how unseen forces can affect the resulting work. Part one in a series.

Introduction

Where does a good idea come from? I’ve sat in countless brainstorms on so many subjects I will often forget if I’ve thought about an idea in a previous session until half way through the process. Ideas can be a very fickle beast.  Continue Reading →

ARTICLE: Sorry Advertising – it’s not you…it’s me.

Leaving a job and an industry takes a lot of thought…

On the last week of this February (24th, 2015) I will be stepping down from my position of Associate Creative Director at Grey Canada.This March (2015) I will take a large step forward while oddly taking one step back. And shift my career. Believe me It was not an easy choice to make.

Continue Reading →

Team Grape-Nuts Warriors

Agency: Grey Canada
My Project Role: Lead Art Direction, Concept

Executive Creative Director: Patrick Scissons
CD / Copy Writer: James Ansley
ACD / Art Director: Todd Lawson
Director: TJ Derry
Producer: Jay Gammy
Continue Reading →

Shreddies Morning Break TV Spot

Agency: Grey Canada
My Project Role: Lead Art Direction

Executive Creative Director: Patrick Scissons
Creative Director: James Ansley
Copy Writer: Sue Kohm
ACD / Art Director: Todd Lawson
Director: Richard Farmer
Producer: Karen Blazer
Production Co.: Imported Artists
Editing: Saints/Alter Ego
Audio: Apollo
Continue Reading →

Grape-Nuts The Odds

Agency: Grey Canada
My Project Role: Lead Art Direction, Concept

Executive Creative Director: Patrick Scissons
CD / Copy Writer: James Ansley
ACD / Art Director: Todd Lawson
Director: Jonathan Bensimon
Producer: Sam Benson
Production Co.: Spy Films
Editing: Rooster/Crush
Audio: Eggplant
Continue Reading →

Grape-Nuts What’s Your Mountain?

Agency: Grey Canada
My Project Role: Lead Art Direction, Concept

Executive Creative Director: Patrick Scissons
CD / Copy Writer: James Ansley
ACD / Art Director: Todd Lawson
Director:Yael Staav
Producers:
Sam Benson
Editing: Posterboy/Crush
Audio: Eggplant
Continue Reading →

Abreva National TV Spot

Agency: Grey Canada
My Project Role: Lead Art Direction, Concept

Creative Director: Patrick Scissons
Art Director: Todd Lawson
Copy Writers: Lindsay Smith, Chris Tropac, Patrick Scissons
Directors:Jamie Travis (Untitled Films )
Producers:
Sam Benson
Editing: Rooster
Audio: Eggplant
Continue Reading →

Cannes Cyber Bronze Lion awarded to Most Valuable digital campaign for the Missing Children Society of Canada adding to tally with Three Applied Arts Interactive Awards for the 2012 Fall Annual www.valuablenetwork.ca VIEW WORK

The Guinness Window Pints take home Bronze 2012 Marketing Award for Out Of Home Non-Standard Format Single! View Work

Guinness National TV Spot

Agency: Grey Canada
My Project Role: Lead Art Direction, Copy Writing, Concept

Creative Director: Glen Hunt
Art Director: Todd Lawson
Copy Writer: Todd Lawson, Glen Hunt
Directors:Nico & Martin ( Primo/Holiday Films )
Producers:
Dee Anderson/Derek Sewell/Vicky Piantini
Editing:
Panic & Bob
SFX: Crush Inc.
Original Score: Grayson Matthews

Guinness Light Up Billboard

Creative Director: Glen Hunt
Art Director:Todd Lawson
Copy Writer: Glen Hunt
During the evening commute home this billboard would light up with a glowing, dimensional pint on the Gardiner Expressway in Toronto.

Guinness Ambient Window Pints

Creative Director: Patrick Scissons
Art Director:Todd Lawson
Leading up to the St. Patrick’s day weekend we created ambient window Guinness Pints in downtown Toronto’s business district. Continue Reading →

SO CREATIVES – WHAT ARE YOU AFRAID OF?

IF THE ANSWER IS EVERYTHING YOU’RE STILL OK.

After reading a rather ignorant and defensive twitter post by someone I did not know about artists transitioning into other fields being sub par to those who are trained and remained in their field I began to have a thought(after the “I’ll remember never to hire you” thought of course)…after all, I’m an artist and illustrator who became a designer and 3D animator and then became an advertiser and a brander…and who knows what I’ll be tomorrow. So I wanted to take a closer look at the unique sub culture of artist working in an alternate field.

Continue Reading →

Disney World Paintings (World Rediscovered Collection) – Revel In The Maker’s Wake

Revel In The Maker’s Wake ( Piece two of The World Rediscovered Collection )
4 feet wide by 3 feet tall – Acrylic on mounted wood panel Continue Reading →

Disney World Paintings (World Rediscovered Collection) – Visitors At The Gate

Visitors At The Gate
(
Piece one of The World Rediscovered Collection )
4 feet wide by 3 feet tall – Acrylic on mounted wood panel Continue Reading →

Mommyville

Agency: Grey Canada
Project Role:
Lead Art Direction, Design, UX and wireframe development

Over the course of a 2010 and 2011 we took a single page website, adapted a US product site and frame work for the Canadian market, added and designed dozens of new areas and community focused tools and united what was a disjointed user experience into a cohesive single site: Mommyville. Continue Reading →

Cymbalta DepressionHurts.ca Symptom Checklist

Agency: Grey Canada
Project Role:
Lead Art Direction, Design

Developed in Flash and as an HTML Mobile specific version, the Cymbalta Checklist was created to allow people who believe they may be suffering from depression score their symptoms. Continue Reading →

The Alice Collection

The Alice Collection: Portraits From Wonderland

Featured in:
Bedtime Stories – Group Show
The Gallery At East Atlanta Tattoo,
Atlanta, Georgia
Opening December 6th

A small ongoing series of portraits from one of my childhood favourites.

The LCBO 3D elephant

Agency:Dashboard Communications and Due North
Project Role:
CGI Elephant: 3D Design, Modeling, Skeletal Rig, Texture Design and Character Animation Continue Reading →

Drive In Another Dimension: 3D Experience

Agency: Dashboard Communications
Project Role:
Lead Art Direction, Direct Mail Design, Campaign Look and Feel, City Map Planning and Storyboards, Project Management

Awards/Recognition: FWA Public Shortlist

The result of nearly 8 months of work; the Toyota Drive In Another Dimension campaign was my last project developed while at Dashboard and my proudest project – a result of tireless work from the OTDA Account team, programming department and creative department as well as all our 3rd party vendors. Continue Reading →

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RealToyota.ca Redesign

Agency:Dashboard Communications
Project Role:
Lead Art Direction, Site Frame Work Redesign, Project Management Continue Reading →

Toyota Canada More For You Promotion

Agency: Dashboard (Digital), Dentsu (Traditional)
Project Role:
Lead Art Director, Designer, & Managed Production

Built in a whirlwind time line over August we developed an online concept to feature 6 key vehicles and offers with supporting facts. Continue Reading →

Rules of Attraction Toyota Mailer

Agency: Dashboard Communications
Project Role:
Lead Art Direction, Design & Managed Production.

Designed an envelope, reminder letter, offer letter, email blast series and a magnet die-cut sheet for the kids. The idea supporting this campaign focused on the “magnetic” personalities of Toyota technicians and the quality of their work and dedication to service literally pulling or attracting Toyota owners back. Using this idea we developed a series of rules to live by to improve the relationship with your Toyota: The Rules of Attraction.

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Hellmann’s Desktop Garden

Agency: Dashboard Communications
Project Role:
Lead Art Direction, Design & Managed Production.

Awards/Recognition:
Davey Silver Award 2007   category: Branding

Hellmann’s Digital Taste Test

Agency: Dashboard Communications
Project Role:
Video and online Art Direction, Design & Managed Production.

In August 2007 Hellmann’s launched a nationwide campaign and taste test to challenge Canadians and see if they could tell the difference between Hellmann’s Real Mayonnaise and Helllmann’s Half The Fat Mayonnaise. Dashboard was asked to create an entertaining and strategic online campaign. We decided to hire a pair of hosts and a production company and venture out with camera in hand to ask everyday people from all ages and cultures in Toronto and in Montreal if they could take the taste test.

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Juicey Fruit Synchronized Interactive Banners

Agency: Dashboard Communications
Project Role:
Lead Art Direction & Managed Production.

AXE Cottage Contest

Agency: Dashboard Communications
Project Role:
Lead Art Direction, Design & Managed Production.

AXE Cottage Weekend Contest online. The site hosted extended and additional video clips from the lonely girl commercial, contest information and the sign up form. Accompanying the site and pushing more traffic, a banner campaign was developed which played off of the attraction to the male target of AXE girls feeling lonely at the cottage. Below is an example of one of the banners as well as additional slides from the micro site which featured smooth and subtle ongoing motion from the shadows to the moving clouds.

El Dia De Los Muertos Collection

El Dia De Los Muertos Art Show
Community Centre for Media Arts
Hamilton, Ontario
October 30th 2004
Group Show/Artist-Curator

The merging of two cultures and two celebrations, The Mexican holiday The Day of Dead and a little bit of Halloween, from the North American perspective, El Dia De Los Muertos Art Show with Three Steps Left of Normal and friends will bring togther unique artistic talents from the commercial, gallery and underground art worlds from all over North America. The walls will be filled with artwork specifically commissioned for the show and the environment filled with food, drink and music.

Welcome to verison 15 of ToddLawson.com. Enjoy the new look and feel.